Understanding the difference between business and leisure travellers
The Harvest Travel & Leisure Index ETF provides investors with exposure to the long and short-term growth trends we see in the travel and leisure space. Demand for travel enjoyed consistent tailwinds from demographic trends and consumer preferences before the pandemic. Global shutdowns have served to ‘bottle up’ that demand for travel, which is already driving a short-term recovery for the space as restrictions ease. This ETF offers diversified access to the airlines, cruise lines, hotels, and online booking services we believe are set for recovery and long-term growth. With so many options, so much flexibility, and increasingly higher expectations, the 21st century traveler seeks experiences that go beyond the vacations and business trips of yesteryear.
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In addition, learning and gaining knowledge about different cultures and traditions remains the most influencing factor while choosing destinations for millennials. Millennials are tech-savvy and influential buyers and technology profoundly influences them. “Increasingly, we’re seeing folks that say, ‘I can blend trip purpose, I can combine leisure with business travel,'” he explained. “We think that’s really good news for our hotels across the country.” The defining line between business travel and leisure travel is beginning to blur, according to Marriott International CEO Tony Capuano.
While the motivations are similar, leisure Travelers tend to be more price sensitive. For companies surrounded by economic uncertainty mixed with a competitive surge of deals worldwide, creating value is a real challenge. A value bridge can be used to identify actions that can prevent value loss and preserve value in times of disruption, while also strengthening your company’s competitive positioning to …