In general, the definition of merchandise is a medium used by business actors to promote or just a gift the products they offer. Not only one, there are many types of merchandise that you can choose according to your needs for a gift ideas hong kong. In merchandise, there are various brand elements, such as color representation, logos, mascot images, taglines, web addresses, etc.
On the other hand, the selected merchandise must be able to make potential consumers or consumers recognize and remember your brand in the long term. Therefore, unlike other promotional media, merchandise is generally in the form of daily products that can be used every day. The more often someone uses the merchandise provided, they will automatically remember the brand you have.
In the world of marketing, especially beverage business. Merchandise plays an important role in introducing and forming a brand image to the public. This is certainly a form of communication as well as a marketing strategy that can be applied in various media. Thus, the coffee shop merchandise function is as follows:
- Introducing the product
- Expand the network
- Increase sales
- Attract visitors’ interest in an event
- Promotion media
Judging from the functions above, maybe some are still confused about why merchandising is important? The answer is actually quite simple. Without merchandising activities, it means that the functions mentioned above will not be carried out.
Well, even though if we look closely, most of these functions aim to increase customer satisfaction. If merchandising is not carried out, it will be difficult for business owners to maintain a high level of satisfaction. As a result, it is not impossible for customers to choose to shop at competitors’ places.
Through merchandising activities received, visitors can feel more cared for and their relationships are not seen as transactional. Of course, this can be an added value for business owners who make their business feel more unique and stand out when compared to similar businesses managed by competitors.