WiT’s follow-up documentary, Online Travel in Asia: The Unwritten Story, sits down with travel tech founders, leaders, and rising innovators to discuss the future of online travel in Asia. The documentary arrives at a coincidental time, as 2026 marks WiT’s 21st year, and artificial intelligence has become a reasoning partner for the entire industry. This milestone year is significant, as 21 is often considered a threshold to adulthood, bringing a mix of freedom and uncertainty, which is reflective of the current state of the online travel industry in Asia.
The documentary features influential travel tech decisionmakers in Asia, including Agoda’s Tim Hughes, Booking.com’s Laura Houldsworth, and Klook’s Marcus Yong. They share their thoughts on the future of online travel, and what it means to be at a turning point in the industry. The film also includes insights from other notable figures, such as AirAsia MOVE’s Ben-Jie Lim, Almosafer’s Qais Amori, and Airbnb’s Darrell Chan, providing a diverse range of perspectives on the industry’s future.
Artificial intelligence is already changing the way people search, plan, and book travel, and the documentary explores what this means for the industry. The film also looks at what gets automated away, what leaders are responsible for protecting, and whether the traveler remains the point of it all. As AI continues to evolve and improve, the documentary raises important questions about the role of human judgment and empathy in the travel industry, and how these elements can be preserved and enhanced in the face of increasing automation.
The documentary is part of WiT’s theme, ‘A New Beginning’, which will be kickstarted at WiT Singapore on October 1. The film is available to watch now, and offers a unique perspective on the future of online travel in Asia. By watching the documentary, industry professionals and enthusiasts can gain a deeper understanding of the challenges and opportunities facing the online travel industry in Asia, and how the leaders and innovators are shaping its future. The documentary’s themes and insights will likely resonate with anyone building, investing in, or simply trying to keep up with the rapidly evolving travel industry.