They know that young consumers usually have a tendency to spend their time and cash in business complexes with their varied entertainment and dining options. Other than affordability, we believe industry innovation has performed a vital position in the rising popularity of lightweight merchandise. By combining numerous gems with this stuff and continuously upgrading designs, the trade has successfully grabbed the attention of the younger consumer. Many retailers told us that sales fell off a cliff after the International Women’s Day in March. The weaker-than-expected financial recovery, a record-high RMB gold value and seasonality drove this decline.

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