Before COVID hit, Lowe’s underwent a significant web site overhaul to develop its e-commerce from paltry 3% annual growth. The new website makes it easier for purchasers to search out merchandise they are looking for and also research products earlier than doubtlessly shopping for in retailer. Lowe’s digital transformation took the company all the way down to the bones after which rebuilt with a new emphasis on digital. The retailer created a seamless omnichannel experience by investing in provide chain, IT and leadership growth. Because of Lowe’s well-timed digital overhaul, the corporate was able to launch curbside pickup in three days during the pandemic. It will continue to grow its e-commerce and digital skills.
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